The game stuck and is now a national pastime. According to the Brunswick website, over 600,000 kids celebrate their birthday at a bowling alley each year (technically, the correct term is "bowling center" because of advancements in the design and features of bowling alleys--oops, centers).
I myself visited a bowling center (yes center, because trapper keeper like decor makes it a center versus an alley) on a well-known birthday (hint, today). I beat my opponent 2 out of 2 with a high score of 106, very nice (haha, sorry Simon)!
Check out that form!
For more information on the history of bowling, visit the International Bowling Museum.